We were recently brought in to produce original video content as part of a broader campaign our agency was running for Sephora. The campaign is focussed on promoting new Sephora store openings across the US and includes theatrical, TV and Out of Home media buys, a vast social strategy and on the ground activations in numerous markets. We built our narrative around the in-store experience that sets Sephora apart from all it's competitors, and showed how important that differentiation is across demographics.
Our final deliverables included a :90sec and :60sec web commercial, a :30sec theatrical commercial, three :15sec Instagram videos, 50 Instagram images, 3 sizes of digital banners and 3 in-mall digital display ads.
Creative Director: Ryan Kerrison
Director: Travis Bleen
DP: James Bragg
Producer: Megan Mancini
AD: Jeff Nash
Editor: Travis Bleen
Prod. Co.: HOUSE.