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Cigna

CREDITS

Director (NY): Ryan Kerrison

Director: Daniel Phakos

DP: Daniel Phakos

Producer: Liz Oates

Editor: Alan Harca

Client: Cigna

Agency: ABC & McCann Erickson

Shooting a national TV spot for a major healthcare provider to be integrated into a full promotional campaign by ABC including premium placements on Jimmy Kimmel Live and Good Morning America is a somewhat daunting task. Fully producing and delivering six TV spots in six cities across the US within 4 weeks is near impossible but still possible.

 

The messaging of the campaign from CIGNA was to promote yearly check-ups with your doctor by showing how simple yet important they can be. To do this, the creative called on a local celebrity to cover for our subject for an hour, allowing them the time to visit a nearby doctor. You can see all of the final commercials below.